In this blogpost, I am going to talk about how to promote an online course on a hugely popular platform called Quora.
I will also show you how you can create an account in Quora & the ethical ways to market your online course in it.
Check our other how to promote an online course article series, below:
Below are the topics we will cover in this post:
What Is Quora?
Quora is an online platform where people can ask questions and get it answered.
It is a wonderful opportunity for you to build your brand organically by answering people’s doubts.
While anyone can answer the question, there is a way to answer it as well. More of that in the next section.
The Benefits Of Marketing In Quora
You will know your audience needs
By knowing your audience questions, you can create courses they need. Quora will also suggest more related questions and hence you get more course topics for you.
You can rank your website organically
Quora has a good score in google. So, when more students reach your website from Quora, google will rank your pages on the top 10 pages, giving you more students.
You can get more course sales
Since people are already looking for a solution you offer, it will be easy to sell or get a paid purchase.
With this in mind, let us start with creating an account in quora
How To Promote An Online Course On Quora
Create a Quora Account
First login to Quora from a google account
Choose the email you have created for your business. For ex:firstname.lastname@example.org
Pick and Choose 10 interests of yours and click next
Choose up to 4 spaces or communities that Quora suggests you.
Once you are done, you can view your home page
Add Site Links To Your Profile
Next, Complete your profile settings. Go to your home & click on the round icon.
Complete the profile with your credentials like website links & complete credentials
Find Relevant Questions To Your Topic
First, Click on answer questions.
Next, in the search bar of your home page type a question. For ex: learn guitar and try to find if someone is looking for learning guitar.
You can find questions where no one has answered it and that has good followers. Find these types of questions and answer them.
Best Practices To Answer Questions
Start with easy questions.
Try to answer questions that have less answers, but are relevant to your topic.
For ex: you can avoid a topic with >100+ answers or high upvotes.
Choose some questions like this and get started.
Find and answer more questions suggested by quora
Don’t Self Promote
The best approach in Quora is to solve the questions by writing your own answers.
Avoid copy pasting or simply self promoting. Quora’s algorithm will ban you if that is the case.
How to answer Questions: With Example
Please find a guideline on how to promote an online course in Quora by answering questions
Write a Genuine Answer
Give a genuine answer to the question. Use images & wherever necessary give links to your course. ( min 250-300 words)
Leave link to your website
After answering a question, leave link to your website or course in the end.
This way, you can slowly and steadily improve the number of students enrolling to your course
Answer 2-3 questions every day
If you spend 30 min everyday, you can easily answer 2-3 questions or 60-90 questions/month.
In about 2-3 months, you easily become a credible source in Quora.
Get Up votes
If you want your answers to be on top, you need upvotes & quality content.
Now, that you have written quality content, go ahead and share it with your friends and family.
If you have a team, ask them to upvote it.
Higher the up votes, higher will be the visibility of your brand.
With this, we have come to the end of the post.
To recap, we have learnt how to create a profile in Quora, how to find & answer questions in Quora.
Hope, you have learnt how to promote an online course on Quora.
Now, go ahead and keep promoting your courses by taking it to students who genuinely need it.
If you have not created your online academy yet, click the button below.