Looking to sell online courses? Here is a detailed analysis on using marketplace vs own website to market and sell your courses online.
How to sell courses online in India: Key strategies
Looking to sell courses online in India? Here is a handy guide for you to create and market online courses in the Indian e-learning system.
So you are an e-tutor and looking to sell courses online in India. You do not know where to start? Don’t worry, we have covered all your questions in this post.
Experts have always cited India as a land of tremendous opportunities. This applies to the e-learning sphere as well. It is estimated that around 500 million users will be added to the existing 370 million internet users in India in the coming days. This is nothing but 500 million opportunities for e-tutors like you.
However, like any other business, to succeed in the online learning business in India, you need to offer quality work. In this case, it is offering world-class quality courses that will help your learners. This is true especially in a country like India where people expect a higher return on investment than other countries.
Related post: 7 Great Productivity Tips for Online Course Creators
Perks of selling online courses in India
In all our previous posts, we had always highlighted the perks of selling an online course. This time, we are going to show you myriads of advantages that you get when you sell them in India.
Ever since the advent of the “Digital India Campaign”, there has been a paradigm shift in the way people approach things. Indian population is getting more and more comfortable doing things digitally. This includes education too. India’s educational system is continuously evolving and is looking for more and more opportunities to develop. E-learning being the leader in this race, is sure to flourish in the future.
Combining e-learning with technologies like Virtual Reality (VR), Augmented Reality (AR), and others, it is surely going to redefine the Indian education landscape in the next 2-3 years. If you have developed an online course, then India could be the most lucrative market for you in the coming days.
Did you know that a sizeable chunk of the Indian population is aged between 15-30 – the peak age of learning. This makes it ideal for a course seller like you to capture a vast target audience. Also, since these people are more inclined towards technology, selling the concept of e-learning and your courses will be a walk in the park for you. The COVID-19 pandemic has made the need for e-learning, even more, stronger as most of the educational institutions have shut down.
Popular course types in the Indian market
Since India is a vast country, there are high chances of finding people from a diverse set of backgrounds such as finance, banking, agriculture, engineering, health, and nutrition who are looking for courses. As a tutor, you can create courses on any of these topics provided you have good subject knowledge. On that note, here are some really popular online course types in India in the last few years –
English Language Courses
Though English is a universal language and most people understand it in India, there are many who want to improve it further. This is done mainly to aid in their job hunt. This poses an excellent opportunity for you to develop English language courses for such people.
Foreign Language Courses
Not just English, Indians are also keen to learn other languages such as French, Spanish, and German either as a hobby or to help them land a job in another country. Pick any language you are good at and start teaching it to students. Offer a certificate of completion to add that authenticity touch to your course.
Further Reading: How to teach language online?: Everything you need to know
Apart from the usual courses like language and personality development, students are also on the lookout for enhancing their knowledge in technical subjects. This includes programming, artificial intelligence, big data analytics, and so on. These courses will help the students to enhance their knowledge in core technical areas that will boost their career prospects.
Web designing is another interesting field of computer science where people can make a living out of designing websites. Amazon, the world’s richest e-commerce store has been outsourcing many of its web designing projects to freelancers. A course on web designing will be of great help to such freelancers and college students who can earn a decent income after completing your course.
Everyone knows that digital marketing has been one of the hottest fields in recent years. It has also become a real trend among the youth to learn digital marketing and get a job in it. If you have a fair idea of digital marketing topics like SEO and Google ads, then a course on digital marketing will be a great choice for you.
Also Read: How to teach digital marketing online
Sell courses online in India: Steps
Here is a step-by-step guide on how to sell courses –
Create quality content
The first step is to always create quality content. Content plays a vital part in differentiating your course from your competitors. Content that has high value and offers enriching knowledge gets automatically noticed by the learners. They will then flock in great numbers to subscribe to your course. But before creating the content, have a clear objective for your course and what the learners will get by purchasing your course.
Format the content
After creating quality content in its raw format, you have to organize them into a course to make it appealing and readable to the learners. You can use images, gifs, animations, and videos in between text to make the course interesting and attractive. Abiding by the SCORM standards will make your course easily transferable to an LMS.
Select the platform
The next step is to choose the right platform for your course. A Learning Management System is your best choice. There are several LMS platforms available today but pick the one that closely matches your needs and offers multiple useful features.. LMS like Learnyst follow SCORM standards and are highly reliable thanks to the multiple security features it offers to you. Apart from that, here are three common features to look for in an LMS platform –
- Performance tracking to assess the performance of your students.
- Attendance management to track attendance
- Ability to conduct tests
Learnyst: The best platform to sell courses online in India
Learnyst is a homegrown LMS platform of India that has been offering great features to course instructors for several years in the past. It has been one of the top recommended platforms, especially for new tutors due to its user-friendly features. Here are some of the reasons why you should opt for Learnyst –
- It is a SCORM-compliant LMS
- Secured courses with high-end DRM encryption
- Facility to go live and interact with students
- Performance tracking and suggestions for improvement
- Learnyst Test Maker to conduct mock tests and exams backed by onscreen evaluation technology
- Learnyst Attendance Manager that keeps track of student attendance
- Gamification features that increase student participation in the courses thereby improving their retention capacity
- Marketing courses from your own website
Related post: Pre-sale strategies to sell your online course faster
These facets of Learnyst make it the perfect choice for tutors to prefer Learnyst over any other platform. To know more about Learnyst click here.