In this post, I will teach you to get your online course found on Google

When your page shows up on google, students looking for your course will purchase or enroll. This translates to more revenue for you.

But, getting on the top pages of Google isn’t easy. 

You need to know student search queries & how to use them in your course.  

So, in this post, I will cover the basic ground rules &  the best practices to get your online course found on google. 

These are the things we will cover: 

Prerequisites: 

Before proceeding further, please complete the below 2 steps 

1. How to find what your students want

1. How to create a course structure & goal

What is a course title & short description

When a student searches physics class 11 course, google will show pages like this. Know these terms 

• Keyword: The word searched in google ex: Physics Class 11 Course
• Course Title: The blue hyperlink is the course title. It will contain a combination of keywords & student needs 
• Short description: The small text below the title that conveys what students will get from this course. 

A student reads the title & descriptions & then decides to enroll for your course.

In the next step, let us see how to write a course title and description. 

Write course title & short description

There are 2 basic rules for writing the course title & descriptions

Rule#1: Limit title & short descriptions to 60, 120 chars respectively

Rule#2: Use the keyword+student needs  in title & short description 

Now to start writing the course title & description, you must know. Refer 

1. How to find what your students want (for keywords)
2. How to create a course structure & goal (for student needs)

For ex: 

1. My Keyword is: physics for class 11 notes
2. Students need is: Pass the physics exam easily a week before exam

Using these 2 inputs, I will write a course relevant course title as a combination of exact keyword + students needs

For example: Below is my course title written in 60 char limit

Physics For Class 11 Notes – Easy Exam Guide with Solutions

Similarly, create a course short description. 

For example: My Short description will be

Studying for physics exam at the last minute? Study the Physics for class 11 notes & get a 70% score for your exam. 

Use your imagination to create meaningful descriptions that your students will love. Next, Let us see how to write a long description. 

Write a long description for an online course 

The long description appears when a student clicks the title & goes to the course sales page. 

It gives the full details about the course & the syllabus.

Let us see the rules to write the long description. 

Rule #1: Keep word limit to 500-600 words. 

Rule #2: Keyword to appear at least 2-4 times in the description. 

Here is a template you can follow to write the course description. 

1. Use keyword in opening sentence 
2. Address the student issue
3. Clarify What to Expect
4. Explain Topics Covered

For ex: Here is how my course description looks like 

To read more sample long descriptions, refer these dummy courses link 

1. Chemistry Page 
2. Physics Page

Make a complete course sales page

Once you are ready with your write ups, go ahead to your Learnyst dashboard>courses>select course settings

Now go to branding and paste the course titles

Now Paste the long description in the branding page. 

Add image to the course page 

Go to unsplash.com or pexels.com to download high quality free stock images relevant to your subject. For ex: physics

Now use them in your course page. 

Now, embed your course videos in the course embed page. Or get copyright free videos from Youtube.

Now, give the Keyword (physics for class 11 notes) in the URL. 

Lastly, copy & paste the course title & short description in the page title & SEO desc 

Now Save & Go to Publish Status and set the course Live. 

With this step, you have learnt the basics to get your online course found in google. 

Your page will eventually rank up, when you create more courses or newsfeed blogs in your academy. 

So, use this step & start creating courses to solve your students needs. 

What’s Next?

To know more about building courses check our build a course archive

If you have not created your online academy yet, click the button below.