Gone are the days when blogging was just a hobby– today marketers across the globe are using blogging to improve the influx of traffic to their website. Your online course is no different. Blogs can have a tremendous impact on the success of your courses.
If you are new to the world of e-tutoring and thinking of whether to incorporate blogs into your website or not, then this article is for you. We have listed down 8 reasons why you should adopt blogging as your core marketing tool. Read on.
Why is blogging necessary for online courses?
Let’s start this section with an interesting fact – Having blogs as a marketing tool for your online courses is bound to generate nearly 126% more leads than without them. In other words, it is safe to say that a sizable portion of the audience might end up choosing your course after reading through your blogs. On that positive note, here are some reasons why most e-learning websites have a blogs section –
Increase traffic to your course website
Blogging is a useful channel to increase traffic to your online course website. Posting blogs related to your course frequently attracts more visitors and hence more leads. Remember – ‘Consistency’ and ‘Relevance’ are the mantras to succeed in the blogging space. There is no point in publishing irrelevant and low-quality blogs frequently.
Showcases your expertise
You might be an expert in your subject. But unless you portray it to the outside world, you cannot generate leads to your course based on your skillset. Blogs are the window to showcase your strengths to the outside world. The comments and views you garner from these blogs also indicate how popular your subject is and whether to create additional courses on those topics.
Makes you visible on search engines
Blogs are one of the best ways to optimize your website for search engines. Picking the right keywords related to your course and embedding them into your blog will push it to the top of the search engine ranking, thereby increasing your brand awareness. Blogs are also a way to show to the search engine that you are contributing regularly to the internet with useful information – an important ranking factor.
Helps to identify relevant leads
Email marketing is one of the most popular ways to market your brand. However, oftentimes, they are sent to those people who are not interested in your course, leading to poor conversions. However, blogs predominantly attract only those who are actually interested in your subject and might even consider opting for your course. The conversions are much higher when you target leads through blogs.
It shows that you want to offer something new to the audience
Simply put, blogs are a way to advertise your brand’s unique voice. People want to see something fresh every time they browse through the internet. This is a wonderful opportunity for you to talk about something interesting, capture the audience’s attention, and then finally offer a unique and educative piece of information that will make them come back to your website again.
Helps to build trust
Any successful business is built upon trust. Here’s how it works. You instill trust in your students, they share the trust among others, the reputation of your course increases in the whole internet world, and finally, your brand gets recognized. When you continuously post helpful articles for free on your website, people automatically start trusting you that you are not running behind money. Also, a good quality blog shows that you know your subject really well and this will be reflected in your course.
It is an excellent support to your other marketing activities
As a successful course creator, social media marketing would have undoubtedly become an important marketing weapon in your arsenal. However, for social media campaigns to be more effective and become a rich source of conversions, you need to post useful content that can be shared across these platforms. Blogs definitely fall under the category of useful and shareable content.
Produces long term results
Think of blogging as an investment for your course. You might not get immediate returns when you write a blog. But you will reap the benefits in the future. All that you need to do is spend a little time every day. A blog post will keep driving traffic to your course as long as it is featured on the first page of the search engine results. This will keep continuing unless and until there is a better blog on the same topic.
So these are the top 8 reasons that might strongly encourage you to consider blogging for your online course.
Popular channels to blog
Apart from posting your blogs on your own website, you can also consider external blogging platforms such as Medium and Blogger. Both these platforms are free, letting you create beautiful blogs and embed a backlink to redirect visitors to your website.
Just ensure that you post original content with zero compromises on quality. Many brands republish the same blog(published on their website) on both these platforms to attract a wider audience. In a platform like Medium, it takes just a few clicks to directly import a blog from your parent website if it is already published there.
Further Reading: Market courses on Medium: A how-to guide
Learnyst is your one-stop solution for creating and marketing online courses. Starting from ideation to marketing, Learnyst will always be offering you the right help at the right time. Learnyst even lets you build a website for your brand. Use the combination of your website and blogs written on Medium/Blogger to propel your marketing efforts for your course.
So what are you waiting for? Sign up with Learnyst today for a free 14-day trial and check out all the features that can aid in your marketing efforts.