Hey there, educator! For a moment, let's be honest.
Making an online course is a difficult task. You've put a lot of effort into creating worthwhile content, organizing modules, and possibly even making videos. The issue is that creating the course isn't enough; you also need to market it.
Additionally, marketing can be intimidating if you're not a marketer, which is the case for the majority of educators. A lot of things, including emails, landing pages, Instagram posts, SEO blogs, and ad copy.
The good news is that you no longer have to do it alone.
Introducing AI marketing tools, your secret weapon for selling more intelligently rather than more forcefully.
Artificial intelligence-powered software is known as AI marketing tools. They can assist you with content creation, advertising, email automation, visual design, blog post writing, data analysis, and even learning what your students are looking for online.
Consider them your personal marketing team; they are always on call, never take breaks, and cost a fraction of what a real team would.
The exciting part is that big brands are no longer the only ones using these tools. You now have access to the same caliber of resources that leading creators use to build their brands and market their expertise as an independent educator.
Suppose you use a platform such as Learnyst to manage your online coaching business. You want to advance now that your UPSC, NEET, or coding bootcamp course has begun.
Even if you're a one-person team, let's go over the top ten AI tools that can assist you in accomplishing all of this.
Best for: Writing everything from course descriptions to YouTube scripts
With good reason, this is arguably the most well-known AI tool available.
As a course developer, you will frequently find yourself wondering, "What do I write?" while gazing at a blank screen.
That is resolved by ChatGPT. Simply enter a prompt such as:
"Wrote an email......"
You will receive a complete draft in a matter of seconds. Additionally, you can use it to:
Site Url: ChatGPT
Best for: Writing ad copy, email funnels, and landing pages in your brand tone
Jasper is your marketing-savvy helper if ChatGPT is your creative partner. It has pre-installed templates designed especially for sales funnels. Do you want to create a compelling Facebook advertisement? Jasper has a tried-and-true method for that.
Jasper will adjust to the tone you specify, whether it be formal, cordial, or knowledgeable. It works well if you want to keep your writing interesting even though you're writing a lot of similar content.
Site Url: Jasper
Best for: Creating all your visual marketing materials
Not a designer? No problem. With Canva's Magic Design feature, you can create:
Simply select a template or upload your text, and Canva AI takes care of the rest. Once you choose your course theme colors and add your brand logo, you're ready to go.
Site Url: Canva
Best for: Quick social media posts, headlines, and short-form content
Let's say you want to use Instagram or Twitter to share daily advice for UPSC candidates. However, you have run out of ideas.
Copy.ai generates ten interesting post ideas in a matter of seconds after you enter your course topic, such as "Geography MCQs."
Additionally, you can use it to create:
Site Url: Copy.ai
Best for: Writing SEO-rich blogs that rank on Google
Do you want your course website to get more natural traffic? Launch a blog. Don't just write, though; write what people are looking for.
Surfer SEO determines which keywords to use by analyzing the best-performing blogs on your subject.
Use Surfer to optimize the content and ChatGPT to create it.
Site Url: Surfer SEO
Best for: Keyword research, SEO audits, and competitor analysis
SEMrush is a powerful tool if you want to take search traffic seriously.You can:
It's similar to legally spying on your rivals.
Site Url: SEMrush
Best for: Creating short videos from text or blog content
Currently, video content is on trend. Pictory transforms your script or blog post into an interesting video with music, graphics, and subtitles.
Simply enter your text, and Pictory will take care of the rest; you don't need to shoot or edit anything.
Site Url: Pictory
Best for: Facebook and Instagram ads that convert
Running ads? This tool assists you in creating copy and banners that have been tested for conversions. AdCreative will provide you with scroll-stopping ad creatives if you enter your course name, target audience, and value proposition.
This can increase your return on investment if you're starting paid campaigns for your course.
Site Url: AdCreative
Best for: Social media content planning and automation
Not sure what to share on social media each day? That is resolved by Predis AI.
It schedules your posts, creates your captions, and even recommends hashtags. With a brain that writes for you, it's similar to Hootsuite.
Ideal for avoiding burnout while remaining active on LinkedIn, Instagram, and Twitter.
Site Url: Predis
Best for: Turning blog content into animated videos
Suppose you wrote a lengthy blog post on "How to Prepare for UPSC Prelims." That blog is transformed into an animated explainer video by Lumen5.
Site Url: Lumen5
These AI tools are all very strong. But your online institute won't be built with just tools. Learnyst can help with that.
It is comparable to Shopify for teachers. Learnyst provides the technology; you provide the expertise.
Launch Your Online Academy Now!!!
To be successful online, you don't have to be an expert in marketing or technology. All you need is the appropriate equipment and a well-thought-out plan.
Choose one or two AI tools from this list to begin with. Create, automate, and expand with them. You can create a scalable and long-lasting education brand by combining that with a platform such as Learnyst.
Keep in mind: More people should be able to access your knowledge. You now possess the means to accomplish that.
Without the need for coding, AI in marketing enables you to work more efficiently and intelligently by automating content creation, analyzing consumer behavior, personalizing emails, enabling chatbots, and optimizing campaigns. Writing, designing, and strategizing are made simple by programs like ChatGPT, Jasper, Mailchimp, Canva, and SEMrush. AI can help with assignments, mimic actual campaigns, and customize content for varying learning levels while enhancing, not replacing, your creativity, whether you're teaching or learning.
The Hemingway App is ideal for transforming intelligent AI output into crisp, human-friendly copy by refining AI-generated text to make it bolder, easier to read, and clearer.
Using natural conversation, Jasper Chat is an AI writing assistant that helps marketers create blog posts, ad copy, emails, and more quickly. It speeds up content creation while maintaining the consistency of your brand voice, much like having a creative teammate.