You have put in all the hard work to create your online course.It took several weeks (maybe months) to complete, but that’s fine.
The important thing is that it is done and now you have an online course.
So what’s next ? Have a marketing strategy to get your students to buy your courses.
Having a marketing strategy may seem a bit tough at first.
But don’t worry, I have a solution that 100’s of our customers have used to go from ground zero to making over a lakh in course sales.
Here are the top 10 proven online course marketing tips that can help your sales hit the ground running. Let’s begin.
1. Create An SEO Optimized Course Website
First, think from the student’s perspective. Where would they search for interesting and useful content? That’s right, on Google. That is why SEO — search engine optimization is important.
To optimize your course website, use the primary student search keyword in your titles and description to convey the clear student benefits. ( include the video)
Use keyword research tools such as https://ads.google.com/ or ahrefs to identify the most popular keywords related to your online course topic.
Include images or videos to communicate this story and add student search keywords within the image alt tags and video titles.
List your courses, mock-tests on your website. Use related student search keywords in your course titles & images as well.
Finally complete your website landing page with testimonials, success case studies, FAQs, contact details along with a clear call to action for your students.
By following these steps, you will be able to give the exact solution your ideal student is looking for on Google. This will help you position your brand authority.
Social media platforms are ideal to promote your online course in a casual and informal way.
With proper social media marketing, you can gain trust and attract your ideal students for free.
To do this, actively participate in FB communities where students hang out.
To find relevant communities, type your course topic on Facebook and find the 5-10 active student groups with more than 1000 members & 50 daily posts.
Spend 30 mins each day answering questions in the group. Leave your website or relevant course links after answering the questions.
Don’t do this with the intent of promoting your courses. Do it with the intent to solve student’s queries. This will build your credibility and trust among students.
Similarly, go to Quora & answer questions. Add any relevant content links like videos or blogs that are relevant to the question.
3. Build a student community on Facebook
You can create an engaging student community on Facebook. This can be a group for struggling students to connect and learn how to overcome the challenge they face.
Next, start asking questions or polls so that your students share WHAT they want.
With all the information shared by your students, you can create and market relevant courses for your students. You will be able to attract your students instead of chasing them.
Now, here is a related question. What’s better than a FB community? The quick answer is having your own student community on your website. We can help you here.
Using Learnyst, you can create your own community & manage all your student discussions. Simply signup for a free trial to try it out. Now, let’s move on to tip 4.
4. Do Content Marketing Based On Student Queries
Using the keyword analysis process & your interaction with students to create blogs based on student pain points.
Include the search terms in the title & body of your blog, image alt texts, and in your H2 and H3 titles.
You can also prepare a free course or PDF guide that solves the student’s problems and share the links in your social media channels and communities that you are part of.
I would also suggest you conduct free LIVE classes to interact with your students and solve their problems.
You can easily create free courses and conduct LIVE classes on your website using Learnyst.
This way, your websites will start ranking in google and you should start getting traffic in 2-3 weeks.
5. Create A Group In Telegram
During exam time, students look for free PDFs or video courses within the telegram app. So, create your telegram group based on your course topic and share your free content.
Students searching for guides will join the group. You can get their mobile numbers, which you can use for marketing.
You can now send them attractive offers during exam time and get them to buy your courses.
6. Market Your Courses To Your Known Contacts
Your known contacts are usually the gold nugget you might miss out on. Most of your known contacts may not know what you do.
So, do let them know about your courses and ask them to share it with people they know.
Their word of mouth can also bring in a lot of student inquiries.
Market your offers, free classes, or LIVE sessions in your WhatsApp status. This will let your contact know what you are up to and this can bring in a lot of students to visit your site.
7. Build Engagement Through Emails, Push Messages, Discount Coupons
Emails & push messages are a great way to bring students to your website. You can send weekly email newsletters and send them your latest videos or blog posts.
You can also invite them to your LIVE webinars by adding a register link to your email signature, address their questions & sell your courses with an exclusive time-bound discount at the end of the webinar.
Some content creators go as far as offering freebies like custom merchandise to attract more interest. You can create various merch, such as custom face socks using Printify, and use it as a means to turn potential leads into conversions.
8. Use Affiliate Marketing
An affiliate marketing program turns your students and partners into your biggest advocates.
They spread the word about your brand and online courses and you can reward your student when a sale is made through his affiliate link.
An affiliate programme is more powerful since you don’t have to go out looking for students; your student affiliates will do it for you.
This is a faster way to market your courses and grow your audience.
9. Facebook Ads
If you can spend money on ads, you can drive traffic to your website using Facebook ads.
Facebook ads offer multiple targeting options. You can show your ad to an audience with certain interests, demographics, and behaviors. When running Facebook ads, don’t forget to answer Facebook ads comments as there might be questions about your online course and you should be ready to provide people with all the necessary information.
If you already have a client email list, You can Upload your email list on Facebook to create a lookalike audience.
Facebook will use the email details to market your website to new students who have similar likes and interests.
Make sure you are offering free courses on your website. This will encourage students to sign up and you get to expand your sales funnel.
You can look out for influencers who can benefit from the courses you sell. By collaborating with them for a small fee or on a commission basis, you can get a huge boost in your student traffic.
To find out influencers, go to this site called SHOUTCART and search for influencers on Facebook, YouTube, or Instagram.
Now, you can reach out to them and send an email pitch to collaborate with them. This will help you get more students to your website.
Remember to give more value to influencers in return for the promotion.
So, This sums up the top 10 tips to market your online course.
With these tips, you will start getting traffic to your website. Now, to convert these student traffic to sales, you need a sales funnel strategy.
To know that, Check out this video on how to build your sales funnel.
Which online course marketing tips will you implement next?
Now you have got 10 marketing tips to market your online course, it’s time to implement what you’ve learned.
But remember, it takes 1-3 months to implement and get the results.
Rather than attempting to execute them all at once, commit to implementing two to three tips at a time and evaluating the outcomes before moving on to the next.
Figure out which marketing tips work best for your online course and target audience, then double down on those.
Lastly, once you are up and running with your student traffic, signup to Learnyst with a 14 day free trial and make a living by selling your online courses.