After you create your online test preparation institution, the main focus is to bring in more traffic. There are many ways that help you get the crowd to your website. You have options to go for paid ad campaigns, pay per click campaigns. But there will always be a difference between those paid traffic and organic traffic. And this SEO guidebook will help you to optimize your online test preparation Institute’s website so that you get the maximum number of organic traffic.
But…What is Organic Traffic?
Organic traffic is the website traffic that visits your website through different search results. Suppose, you have an online school that teaches differential calculus to high school students. So, for example, some high school student searches on Google, “Best online differential calculus teaching for high school” or something similar. Now if s/he sees your institution name on the search result page, the probability is high that s/he will visit your website. Now, this is called organic traffic, as they are naturally coming to your website.
Why is SEO Important?
Now, that you know what organic traffic is, let me tell you how SEO helps you in getting organic traffic. SEO or as it’s expanded version reads Search Engine Optimization is just what its name implies, optimizing your site for search engines. So that when someone searches for any queries related to your website, your website should come up on top. Because coming on top of the search results ensures the maximum number of organic traffic.
Do you remember how many times you have googled up something and always went through the first few links and never went beyond the first page? Let me tell you, it is just same with everyone. We are living in a fast paced world where you have to grab the attention of other people quickly, else they will move onto something else. And trust me or not, SEO is your ally when it comes to ensuring a good number of website traffic.
What This SEO Guidebook Will Tell You About
This SEO guidebook is aimed to help you understand the various aspects of optimizing your website for more organic traffics and how to achieve that. There are different things you can do to optimize the page. These are,
- Adding Sitemap
- Adding Meta Description
- Use of Keywords in Content
- Link Building Best Practices
- How to Use Social Media For SEO
Look out for the coming series of articles on SEO, where I will teach you how to optimize your website to drive more organic traffic to your website.