A Walkthrough to find the right name for your coaching center

Are you thinking, what name to give for your coaching center? 

You probably realize that a name could be a make-or-break deal for your online academy. Therefore, in this blog post, I will help you come up with a name for your academy in just a few easy steps. Watch the full video or read the steps below.

Tip #1: Keep A Simple Name For Your Coaching Centre

The purpose of your coaching center’s name must be to tell your students what you teach and what they can expect from it. So, keep it simple and clear. Let it convey what you are trying to achieve. 

A perfect attractive name should be between 12 -15 characters. 

To give you some examples, here are the coaching center names of our customers:

Example #1: Name Reflects What They Teach Or Offer

• 2IIM (Help students crack IIM exam) 
• BankExamsToday( Help students crack bank exams) 
• LearnCodeOnline ( Help students code & program)
• Paperbell (life coaching and selling coaching services)

Example #2: Name Uses Geo specific or segment-specific names

• Telusko (Telugu word meaning to know)
  • Why this name? – What Telusko Means?
• Sleepy Classes (Free IAS classes for backbenchers)
  • Why this name? – How to stay awake at IAS coaching

Example #3: Name Using The Course Creators Name

If you have established yourself as a popular educator, subject matter expert, or author, considering having your name as your institute name makes sense.

•      Anujindal ( RBI, UPSC coaching)
•      PankajSirAcademy (Technical training institute) 

Looking at our own customer data over the last 5 years, customers with good quality content and market demand succeeded in their space irrespective of their name. So, don’t worry too much over a name.

• Related Post: 7 Traits Of Highly Effective Online Teachers

Tip#2: Create A Name Based On Student Search

Another good approach to find a popular name for your coaching center is use the popular students search queries in Google.

Why? Because, this has two significant advantages for you: 

• One, it helps you Identify student pain points & create appropriate courses
• Two, your website will get FREE traffic from google for the popular student search terms.

Let us look at 2 ways you can use to find out, what students are searching for. 

Keyword Research: What Are Your Students Looking For?

You can watch the full video here or read these steps.

For this purpose, I am assuming that you want to teach biology to students from Class XI and XII. Let us look at what students will search on Google.

Method#1: Use Popular Google Suggestions To Name Your Coaching Academy

Usually, a student will be looking to study or learn some topic in biology. So, now you can give learn biology on Google and see what you get. Below are the search results you get :

You can note down the words that you feel are relevant to you. I have pointed out down the below three terms in an Excel sheet. 

• Learn biology fast
• Learn biology podcast
• Learn biology easily

Now type learn biology, give a space and press alphabets a to z and note down the results for each alphabet. (eg: learn biology a; learn biology b; learn biology f etc.)

• Learn biology basics
• Learn biology fast

Try to come up with a list of 10-20 search terms relevant to what you want to teach. It will usually take you anywhere from 20-30 minutes.

Below are my list of words:

• Learn biology fast
• Learn biology podcast
• Learn biology easily
• Learn biology by Heart
• How to learn biology better
• Learn biology with fun
• Learn biology in 24 hrs
• How to Learn biology for neet 

If you find this tough, you can follow method 2. 

Method#2: Use Keyword Tools To Find A Name For Your Coaching Centre

Go to www.neilpatel.com/ubersuggest and give learn biology with the location as India or your preferred target location. Click search

Go to Keyword Ideas, and click on Export to download all the keywords. You can then select 10-20 relevant search terms from this list of keywords 

• Related Post: 11 Ways To Gather Students To Your Coaching Website

Identify The Emotions Of Your Students

From your keyword search in google, you can find how your students want to learn biology. For eg, your students are looking for below  

• Fast 
• Easily 
• In 24hrs 
• For Neet
• With Fun 
• Study Cards 
• For SAT
• Study Hacks 
• Study Guide 
• Pass Exam
• Kaise Study Kare 

Use Your Creativity: Mix The Query+Emotion

Mix and match the search query (learn biology) and the pattern(fast, easy, etc)  to come up with your academy name. You can even use Hindi words if your students are from that geography. 

The idea is to come up with a name that lets your student know what they are going to get 

• JetSetBio
• BioEasy
• Biology Ko Padho
• Bio Exam Study Guide 
• BiologyHacks
• BioXampadho
• Fun with Bio
• JustPassBio 
• LastminuteBiology
• BackBenchBiology
• BioSeekho

Pick a name that feels right to you and your audience. Post that, share the new name with your friends, and see if they can identify what you will be teaching.

Based on my findings, I may select: JustPassBio, JetSetBio, BioSeekho, Biologyhacks

• Related Post: How To Start Your Own Online Coaching Institute In 2021

Bonus #Tip: Use A Business Name Generator

To make your naming process a lot fast, use business name generator software.

Just take any search query. For eg: I have taken learn Biology fast. Click Generate. 

On the next page, tick the Industry Filter as Education 

Pick your academy name from any of these keyword ideas. 

Click the start button to save the names you like. 

From these suggestions, I can choose something like AnBiology Learn, Biology Findtion, etc.

Register Your Coaching Centre Name

The last step is to check the availability of your name in GoDaddy. If it is available, purchase your domain name.

Most of the time you can get a very good domain name if you consider .in or .co.in.

Lastly, if you have a course/mock test and want to teach online, you can sign up for a free 14-day trial.