In the current social media environment, Instagram Reels have emerged as one of the most effective tools for influencers, brands, and creators to reach a large audience. However, you're losing out on a great chance to gain new followers and go viral if you're posting Reels without the appropriate hashtags.
Using the appropriate hashtags can help you get your content to Instagram's Explore page, increase views, and develop a devoted following, regardless of your background as a content creator, educator, small business owner, or novice.
In this guide, we’ll break down:
Let’s get started with the most unique and the trendiest way to understand the hashtags and also the tip to go viral.
Owned by Meta (formerly Facebook), Instagram is a free social media site where users can follow others, post images, videos, and stories, and interact with others by leaving likes, comments, and messages.
Since its 2010 launch, Instagram has become one of the most widely used platforms globally, particularly among influencers, brands, and content producers. Today, more than 2 billion people use it every month all over the world.
Whether you're a creator, educator, artist, or business owner, Instagram helps you expand your online presence both creatively and visually, connect with your community, and reach new audiences.
Instagram hashtags are useful search engines in addition to being ornamental tags at the end of your caption. Your Reel may show up in someone's feed when they search for or follow a hashtag. The appropriate hashtag combination increases:
The content of reels is brief and moves quickly. But whether your 15-second masterpiece reaches 500 or 50,000 people depends on the hashtags.
Instagram looks at your video content, hashtags, and caption when you post a reel to determine who should see it. For the algorithm, hashtags function similarly to keywords.
Here's the trick, though: Too generic = low engagement. Too niche = low reach. The sweet spot is a mix of trending + niche + branded hashtags.
And remember, keep in mind that hashtags in posts behave somewhat differently than those in reels. Reels are visible to non-followers, so using the appropriate tags can make your content visible to more people than just your followers.
Here are some quick tips to get the best results before we dive into the hashtag list:
Instagram lets you use up to 30 hashtags. To expand your audience, use at least 15, but make sure they are pertinent to your content.
Don't rely solely on popular hashtags like #foryou or #reels. Combine them with the theme of your content (e.g., #learnspanish if your Reel teaches Spanish).
Start by giving your page a distinctive hashtag, such as #LearnWithAakash. This enables followers to search through all of your content and helps you develop your personal brand over time.
Instagram may mark repeated hashtag usage as spam. Continue to update and rotate according to your content.
Both are acceptable. The comment keeps your caption neat, and the caption keeps things visible. Select the option that best suits your style.
This is a list of Reels' top-performing hashtags, arranged according to content themes. These have been shown to increase visibility and are frequently trending.
Ideal for creators posting comedy, memes, or trend-based content.
For artists performing lip-syncs, dance moves, or utilizing popular music.
Ideal for knowledge-based content producers, coaches, and educators.
Try these if your reels feature exercises, makeovers, or daily inspiration:
Journaling, wellness, mindfulness, and positive content complement:
Displaying street food reviews, cooking tips, or recipes?
Excellent for makers of digital tools, devices, or productivity tricks.
Artists, designers, and craft enthusiasts will love these.
For creators showcasing destinations, routes, or travel tips.
Using hashtags designed for video content can help you reach a more targeted and interested audience when you post longer-form videos on Instagram (such as tutorials, behind-the-scenes, interviews, or instructional clips via IGTV or feed).
These hashtags are intended to draw attention to video-based content, extend the duration of viewing, and establish a connection with Instagram users who frequently watch more than just reels.
Although hashtags are crucial, the following extra advice will help you elevate your reels:
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Choosing the appropriate Instagram Reels hashtags is about putting your content in front of the right people, not just following trends.
Hashtags serve as a conduit between your content and millions of potential viewers, regardless of whether you're selling, inspiring, educating, or amusing.
Stay creative with your themes, be consistent in your appearances, and keep your hashtags up to date. A post could be the key to your next viral reel.
Yes! Using hashtags increases the visibility of your reels and expands your audience, including non-followers. They aid in audience targeting and can boost engagement.
Instagram, a social media platform where users can share images, videos, and narratives, is colloquially referred to as "Insta."
In social media, "IG" typically means "Instagram," but depending on the situation, it can also mean "I guess" in texting.