In today’s digital world, social media plays a crucial role in our daily lives, so maintaining a social media presence is becoming essential for today's generation. Gen Z, what we call the young generation, is using social media in such a way that they want to showcase their thinking personality on social media.
In those social media platforms, Instagram has become one of the major platforms for this generation of youngsters. They are so obsessed with Instagram that they are showcasing their likes and dislikes through their Instagram posts. On Instagram, there is a feature called bio where the user can add his personal details, which is the main intro for any Instagram ID holder.
An Instagram bio is a summary that shows on your Instagram page, just beneath your profile image and username. It allows you to greet yourself, your company, or your content to guests in a couple of lines.
A concise summary of what you are or do
Keywords or hashtags specific to your topic
Contact information or a call-to-action (such as a website URL)
Emojis to give personality and visual interest
Your Instagram bio is your online first impression. It's the initial thing that others notice when they check out your profile, and it can make them decide to follow you or not. Your bio should capture your personality, brand, and mission and be interesting and informative. Below is a step-by-step guide on how to create an eye-catching Instagram bio.
Instagram will give you only 150 characters to add to bios, so whatever you want to add to the Instagram bio should be clear, and easy to understand and the word count should be under 150 characters, rather than giving unnecessary words you can focus on the actual content or the brand. Consider the following point before adding your bio.
Use simple, direct language.
Highlight your profession, interests, or unique traits.
Avoid long sentences—short, impactful phrases work best.
Example: Travel Blogger | Exploring the world one city at a time.
Make sure to use a name that can be easily remembered or communicated and is searchable on Instagram. If you’re using Instagram for your business purpose, then include the words that are related to your niche. This can be helpful to increase the traffic that you are expecting.
Use your full name or brand name.
Add keywords that define what you do.
Avoid excessive symbols that make searching difficult.
Example: Sarah Johnson | Fitness Coach & Meal Planner
By adding the CTA, you can convert your visitors into your customers, so encourage your visitors to take action. Whether it's about visiting your website or subscribing to your newsletter to convert them into a valuable lead. A clear and approachable CTA can be helpful for your business to increase engagement from your Instagram to your website.
Use phrases like “Check out my latest blog,” “Shop my collection,” or “Join my course.”
Add a link to an external site using Instagram’s bio link option.
Example: 📩 DM for business inquiries | 🎥 New YouTube Video 👇 [Link Here]
Emojis can be used as an attention grabber for your Instagram profile visitors. So use emojis to look attractive and avoid using some unnecessary emojis; make it as clear and attractive as possible. Using the perfect emoji in a perfect place can increase your visitor engagement. If you use too many emojis, it will make your profile unprofessional, so make sure to use the emojis as little and as usefully as possible.
Use emojis to break text into readable sections.
Pick emojis relevant to your niche.
Keep them minimal for a clean look.
Example: 🌿 Vegan Chef | Recipes & Meal Plans 🍽️ ✨ DM for collaborations
Let's be honest, everyone has their personal and professional Instagram IDs, and if you’re a business, then your competitor also has an Instagram account, or you can say ID, so make sure to add the USP, which is a unique selling proposition, into your bio, which looks professional and attractive to attract the customers. So use your Instagram account as the platform to showcase your uniqueness.
Mention awards, achievements, or special skills.
Highlight a unique aspect of your personality or brand.
Be creative but authentic.
Example: 🖋️ Bestselling Author | Helping Writers Publish Their First Book
Although technically highlights are not part of the bio, the highlights can be a good way to communicate your achievements, the service you offer, or the moment of happiness, which can be useful to build the impression.
Because we humans are social animals and love to be together or love to watch each other together and be happy, subconsciously this will impact the visitors of your or your business's nature positively and healthily.
About Me
Work Portfolio
Customer Testimonials
Behind-the-Scenes
Instagram will give you a single opportunity to include an external URL in your bio, so utilize it in an optimum manner, and make sure that the URL is capable enough to help you reach your personal or business goals.
You can use your bio link for:
Link to a website, blog, or store.
Update the link frequently to align with new content.
Your Instagram bio is not like you can update it only once in a lifetime, you can update your bio as per the requirement and the season to attract new visitors or you can add traffic to your instagram profile. Update it regularly to reflect new achievements, campaigns, or changes in your brand.
Example: 🚀 Launching my new podcast next week! Stay tuned 🎙️.
Having a good Instagram bio can be helpful for you and your business on various levels which can attract visitors, increase credibility, and improve engagement. So here are some benefits that a good instagram bio has:
Your bio is the first impression of your personality, whether it's of your own personality or your company's nature. Because a bio is the first thing that visitors notice when they enter your profile, adding a well-written bio makes a positive first impression, which can be seen in your traffic. A well-written bio makes your profile professional and welcoming.
A well-structured bio can be an intro for you or your business to your visitors that tells them who you are and what products or services you offer. and what they can expect from your content in a snap.
An engaging bio with a definite call-to-action (CTA) invites people to follow you, check out your website, or engage with your content.
Adding relevant keywords and hashtags to your bio makes your profile more discoverable in Instagram search results.
If you're an influencer or business, your bio can show off your products or services, such as website links, product links, or contact details.
Instagram only supports one clickable link in your bio. A strategically placed CTA such as "Shop Now," "Sign Up," or "Watch More" can send visitors to your website, YouTube page, or landing page.
Emojis, humour, and innovative formatting make your bio stand out and contribute towards a personal connection with your readers.
A well-written Instagram bio is more than just an introduction—it’s a powerful tool for personal branding and audience engagement. For educators and course creators, your bio can help attract the right students. With Learnyst, you can not only build and sell online courses but also create a compelling brand presence. Optimize your bio with strong keywords, a clear CTA, and engaging visuals to grow your audience and boost conversions. Start building your online academy with Learnyst today!
Now, go ahead and update your bio to make an impactful first impression!
"IG" is an abbreviation for Instagram, a popular social media platform for sharing photos, videos, and stories. It is commonly used in casual conversations, captions, and hashtags.
To switch fonts in your Instagram bio:
Your Instagram bio appears on your profile page, beneath your profile image and name. It's where you're able to enter a brief summary of yourself, links, emojis, or your contact information.