Learn these 5 tweaks on how to write a blog post that sells your courses.
If you want to sell an online course, you need to grow your student audience. One of the ways you can do this is by creating blogs that solve your students’ needs.
Your students are always looking for a solution on Google. It could be: how to get a 90+ score in math or it could be how to not fail a math exam or something similar.
When you give them what they are looking for through your blog articles, your student will trust you and it will become easy for you to sell your courses.
In this article, you will learn how to write a blog post that sells your courses and grows your audience.
If at this point, you haven’t created a course, then please refer to the articles below.
For those who are ready with the course contents, follow the 5 blogging tweaks on writing a blog post.
Identify your student search needs
Your students are always looking for ways to solve their problem in google.
By knowing what they are looking for, you can solve their problem and build a rapport with them.
Here is a trick to know what students are searching for in google.
Now, suppose you are teaching class 11 physics, simply type “class 11 physics” in google. You will notice the questions below:
All these student questions like “how can I study physics 11” are ideal blog topics you can write about to get students.
The strategy is to find such long and specific queries students ask in google and blog about them.
To help you find these types of questions, login to this tool called ubersuggest and type in your search term: “class 11 physics” and select keyword ideas.
There are 369 keywords returned. You can use the filter with the values (shown in the image) to get a solid list of keywords for your blog.
Your ideal keywords will be one with a low SD score (<35) and has a high monthly search volume (>50). Below are the results.
For ex: in my blog, I can write exam tips on how to study class 11 physics and use it to solve my students’ problems.
Use this strategy to identify student keywords that have > 3 words and are really specific.
Write a catchy blog post title using student needs
Your student will find your blog by reading the title and description of your article.
So, you need to make sure that your title and the description contains the student search term and is also very attractive to click.
So, here is how you can do it. Go to ubersuggest, click on content ideas and type in your query.
For ex: in my case since my students want “exam tips” for physics, i will use ubersuggest to which “exam tip” titles are most trending in social media.
So, some of the catchy titles that was popular in social media are:
- Exam Preparation: Ten Study Tips
- Prepping for IBPS RRB Exam? Keep these handy tips in mind
- How I passed the licensing exam: 10 tips
Now, I will mix and match my keyword with these titles.
- 5 Exam tips: How To Study Class 11 Physics Easily
- How to study class 11 physics and score a 80+ marks
- How to study class 11 physics: 5 easy tips
Please note that the title you create sounds meaningful to your students. Use colon or commas to make your title readable.
Write a crisp introduction that talks to your students
Your blog introduction should connect with your students right from the start.
Your focus should be to write your blog naturally & to the student pain point.
The best way to write naturally, is to write as if you were talking to a student 1-1 about the topic.
Think about the student journey, his/her issues and then write your topic.
So, for example, here is how my intro will be.
Here are some tips for you to write your introduction:
- You can start flipping the student keyword as a question in the opening sentence. This will help you write with a flow in the subsequent sections.
- In the next paragraph, you can start with the problem and follow it up with what you will cover in the blog post.
- Lastly, try to include student keywords in the article without disturbing the flow. For a 1000 word article, your keyword can appear 3-4 times.
So, in this way, you can make a compelling introduction and keep your student glued to your page and also will be ranked in google.
Write clear subheadings
Your student always scans the subheadings before reading your article. If the subheadings aren’t clear, they may not read the entire article.
So, make sure, your subheadings are simple and sensible.
One good way to create subheadings is to use a mix of keyword & keyword synonyms.
For example: if my student keyword is how to study class 11 physics?
I can look for synonyms for study, like: learn, read, note, revise, cram, understand etc
Here is how the subheadings will look
You can create sub headings with the mix of keywords & keyword synonyms as shown. The keypoint to note is that the sub headings should be relevant to your post.
Write a good conclusion
A conclusion is a great opportunity to help your student to take a positive action.
It could be asking the student to sign up for a free course or take a quiz that will help them recap the basics.
It is also a place where you can interact with your students and get to know their thoughts about your blog.
Here is an example of how to conclude your blog post.
You can always conclude your article with the main keyword that you have targeted.
This way, your blog post will come out good both for your audience and for the search engines.
With this we have covered 5 simple tweaks on how to write a blog post that sells your courses.
Now, go ahead and use these tweaks to create your blog and build your audience.
If you have not created your online academy yet, click the button below and start your own online academy to upload your courses.