In India, thousands of students take highly competitive exams every year, including CAT, JEE, Medical entrance exams, etc. A lot of these students are always looking for ways to make passing these exams easier.
Juggling between work, personal responsibilities, and studies are not easy. As a result, most people end up sacrificing a portion (sometimes the whole) of their much-needed sleeping time to finish studying. This practice is in no way healthy. If you are a student, you would do anything to lay your hands on short, crisp, and razor-sharp notes that can help you pass the exam with minimal efforts.
And if you are an entrepreneur, this is an interesting market to make some extra money. If you can offer high-quality notes to these students, they would be willing to shell out money for it. This blog talks about various tips and tricks on how to create and sell study notes online in India to make some money out of it.
Why sell your study notes?
For students and ex-students who have already penned down study notes for themselves, things are a lot easier. They have done the heavy lifting by taking out all the key points from multiple sources, including textbooks, websites, webinars, etc. They are essentially selling somethings that have served their purpose. The only way to monetize these notes is to sell them to people taking the same course or closely related courses. It is more fun than the average part-time job, and if you end up becoming a top seller, you will be making more from this than from most full-time jobs. Selling notes can also teach you vital entrepreneurial skills.
Points to consider before creating study notes
You can’t just casually go about creating study notes. There should be a structure to it. After all, it will be sold, and buyers should derive maximum value out of it. Let’s look at some of the points that you should consider before creating study notes.
Have a core idea
Write down whatever idea you have for creating study notes. If you have opposing ideas, try to find a subject which is a middle ground from which you can operate. How descriptive will the notes be? What sources will you refer to? Before you decide what exams/courses your study notes will be helping buyers with, you need to determine if the market for it is large enough to provide a sustainable source of income.
Research the target audience and competition
Once you have chosen the subject (s) you’ll be focusing on; it is time for some good old-fashioned research. If you want primary data, you can directly talk to prospective customers or subject matter experts. Spend time online on forums and groups on Facebook and LinkedIn, where your target audience is to find out their likes and interests that might influence your offerings. Create study notes that address and solve their problems. Also, carefully analyze what your competitors are doing. If they are falling short to meet the target audience’s expectations, it is an opportunity for you to step in.
Decide how to sell the study notes.
Once you’ve created the content, you need the means to distribute it and make money. There are literally hundreds of platforms (both national and international) available for selling study notes. However, not all of them will be suitable for your needs. Choose a platform that is in line with your goals and objectives. It should also be flexible and versatile enough to scale with the growth of your business.
How to create study notes?
After you’ve considered the above points, start creating the content. Let’s look at how you can do that.
Step 1: Create engaging content
If you want the content to be compelling and want students coming back for more, make sure a large part of the study materials is written content. It should be systematically presented using graphics and other visual cues to make the learning experience smooth. This can be in the form of PDF documents, MS Word documents, or PPT Slides that students can download or view anytime.
- Make the end result clear by listing everything that the students will achieve if they buy your study notes.
- Make it a two-way interactive learning experience using checklists, worksheets, and assignments with proper reviews. Also, give them the option to reach out to you if they need any sort of clarification.
- Get rid of clutter and limit the content to as minimum words as possible – that is the whole point of study notes. Strictly avoid repetitions.
- Use media like images and videos wherever required to keep it interesting.
- Use short paragraphs and bullet points.
Step 2: Load the content online
Once you’ve created your study notes, the next step is to upload it on a platform where you can sell it. Choose a platform with customizable templates with your own brand guidelines. The platform should also be secure enough to prevent any piracy of your content. Look no further than Learnyst for a comprehensive platform with all the above features.
How to market your study notes?
Having created exceptional study notes is not enough. You have to get the word out to let your target audience know about it and ultimately get them to purchase them. Create a marketing plan that specifies your target audience and the path to reach out to them. This is important, regardless of whether you’re selling notes for passive income or as a full-time gig. Use social media and paid digital marketing channels to maximize the voice of your brand. Also, keep the following in mind in addition to having a solid marketing plan.
- Suppose your study notes have a reason for students to choose it over the competition’s highlight it often. But don’t overdo it, as it could backfire. You might come off as desperate.
- You always check reviews before buying something online. This is because customers believe what other customers say about a brand more than what the brand says about themselves. So, always make it a priority to get genuine customer reviews and ratings. You can also give them the option to refer your study notes to their friends using social share buttons.
- Having updated study note content is important to stay relevant amongst your target audience. This is especially important if your subject of choice is something like law or civil services where the topics change frequently. Keeping your study materials updated serves a marketing purpose by spreading through word of mouth that your notes are the most updated. Any marketer will tell you that word of mouth is the best kind of marketing.
How can Learnyst help?
Learnyst is one of the best homegrown online education platforms in India. We are committed to helping innovative educators get online and spread their knowledge. You can upload your study notes (like courses) in Learnyst and use all the powerful features that come along with it. The following are the ways in which Learnyst can help you sell your study notes:
- Learnyst helps you create a custom (mobile compatible) website for your course. All websites created on Learnyst are also SEO compliant, helping your audience to find your study notes easily on Google and other search engines.
- You can also build a mobile app customized for your notes.
- There are over 15 templates for you to choose from and customize to your liking.
- Easily integrate with third-party marketing tools, including Mailchimp, to run marketing campaigns for your notes.
To know more about how you can use Learnyst to create and sell study notes online in India, sign up today.