Have you ever noticed around you? You don't trust people easily, even when you go to the grocery store where you see a toothpaste that is way cheaper than your regular brand, but still you prefer to buy the same toothpaste that you usually buy.
Why is that? Because you can prefer the offered toothpaste, and you can save some money there. But you still prefer the same toothpaste because you usually don't trust that brand because you've never used it or never heard of it.
The same psychology applies here: you are selling your courses, but still the student doesn't trust easily; that’s where the testimonials come into the picture. Whenever your potential students are browsing through your website, they are not only looking for the pricings, but also they look for real-life experiences that showcase how your teaching is.
So in this study we’ll look into the testimonials, what they are, and how you can utilize them to increase your credibility and trust among your prospective students, which eventually boosts your enrollments.
In simpler terms, testimonials are the written, spoken, or recorded statements of the learning experience they got from your teaching from your past and existing students. It typically includes
According to the survey conducted by BrightLocal, 87% of customers read the online reviews for local businesses, and positive reviews lead to higher conversion rates for your courses.
(Note: link these stats to reputable sources like Nielsen or BrightLocal—ensure you update with exact URLs when publishing.)
Plain texts will become boring when you simply add them to your website, which doesn't fulfill the visual appeal to your prospective learners, so for that you can use those plain texts and add them with the students' photos, which visually shows what a particular student wants to say about your course.
Example: “After I started my teaching journey online with Learnyst LMS, my reach increased, and it made my technical difficulties easy to manage.” – Priya Sharma, Bengaluru, Digital Marketer
Video testimonial is one of the most important and attractive testimonials for any learner, where the viewer can see the facial expressions and feel the emotions of the genuine beneficiary of your course, which could be a 30- to 90-second clip that showcases any specific benefit the existing learners are getting.
Pro Tip: Encourage your students to mention the challenge that they have faced and how they succeeded before they enrolled in this course, which builds some relativity among the students.
This might be the lengthy one, so you have to go deeper and on a fully fledged documentation-wise learner's journey. Include context, challenges, actions, and the result that they achieved. Which makes prospective students envision themselves achieving the same outcomes for themselves.
Social media is one of the key communication tools and trendy ways of media, so you can embed the students' tweets, Instagram stories, or LinkedIn posts where your learners tag or praise your teaching. These feel genuine and organic to see, which increases the trust among the learners.
These add weight to your claims—increasing authoritativeness.
This will add the weightage into your course, which boosts the authenticity and the trust among your learners and prospective learners.
Measuring your work will give you the outcome that you got after doing the work; likewise, you have to check with the improvement in your course enrollments or the website traffic to see how your testimonials contributed to your growth.
Collecting the testimonials is possible, but the question is, how will you include them on your website? Not with Learnyst LMS; we give you the feature to embed it into your own website, which will be easy to add and manage your testimonials. And that's not the only thing you can explore in Learnyst LMS; you can create your courses easily, conduct live classes, take tests, and do much more in an instant. So if you are willing to take your teaching to the next level and reach online, then check out our Learnyst LMS today and get 7 days of no-cost trials, which means you don't need to pay for anything.
Testimonials are the most powerful tools that can increase your authenticity and trust with your prospective learners, which is also useful for effective word-of-mouth marketing. They build trust, demonstrate the results, and elevate your credibility.
By gathering authentic and attractive testimonials and adding them into your website strategically, you will make your website more beautiful and attract more traffic and prospective learners into your courses.
A: Quality is more important than quantity. Three to five compelling, varied testimonials that cover a range of learner backgrounds or outcomes are frequently ideal for a landing page.
A: No. Taking money undermines trust. Instead, provide real incentives like a spotlight feature or a free module.
A: Genuine testimonials usually contain real names, photos, and (with consent) complete credentials, but only if necessary for privacy. Be open and honest if you choose to use initials.
A: Start small by gathering information from your first pupils. Instead of waiting to collect a large number of students, use case studies or in-depth narratives from just one or two.