Course creator writing course content

Do This To Writing Your Course Before Launching: Expert advice

Congratulations on your desire to start your incredible journey to create and launch an online course that will eventually make you an expert in your field and bring a good profit! But, before launching your excellent course, you need to know something. Below is some expert advice on issues that will help you improve your writing.

1- Define your field before launching an online course 

Optimally, you should focus on something other than the general population. The smaller your audience, the better for the business – you will be an expert in your field.

Having found yourself in the market, you stand out among your opponents. Find your niche in the market! It allows you to capture the attention of end users and builds a reputation of trust. 

Now you need to choose your field. To DO this, list the following:

  • What DO you like the most? 
  • What DOes the world need?
  • What DO you do well?
  • What can you DO to get paid for it?

And remember, the more honestly you answer these questions, the more successful you will be in your field.

After you define your field, you need to identify your target audience. These are the people who will be looking for your product. The target audience is your potential customers, who will turn into your clients, and potentially refer even more people down the line. 

So, who are they? And where to find them?

2- Explore the market before launching an online course 

First, you should understand that there are people who are ready to pay for your product if they need it. Many business people do not learn whether people need their product. Therefore, they often fail.

So, first, you need to do some market research to understand who your customers are:

  • What are their challenges? 
  • What are their goals for taking your course? 
  • What are their concerns?

Ask them attentively.

If you have an interested community in the form of YouTube subscribers or social media followers, ask them your questions. You will see how convenient this method is.

Make a Google Form and share it with your audience to get answers to the above questions. This process is straightforward to do and extremely helpful.

If you have any other way to reach the masses, by all means, use it. Make sure you get the maximum benefit from this point, as it determines your future success.

3- Build a pre-sale marketing plan before the course starts

Build a strategic plan to make your product relevant and attract your target audience.

This strategy can last a long time, so you should think about building trust. You will need it for the following:

  • Get to know the desires of your clients;
  • Register clients for your course and possibly discount your course before it starts;
  • Try out the concept of your course in practice and find out what will meet your customers’ needs.

So, here are some marketing moves to improve your strategic plan.

1- Start building your audience

Make it a point to build a list of interested people. It would be best if you did this as early as possible. 

Share information about the course launch – this is more likely to get people interested and register.

Effective ways to engage people include an e-mail list, blog, and social media. They make it easy to reach your audience. 

Social networks

Use your brand in your network of followers on Instagram, YouTube, or through connections on LinkedIn. 

Use social media, and create a LinkedIn or Facebook group to connect personally with your audience.Use social media, and create a LinkedIn or Facebook group to connect personally with your audience. You can also schedule posts on LinkedIn to keep your course community acitve.


Creating unique and exciting blog content shows that you are an expert in your field. The blog is the top online course promotion method on the Internet.


So, using the above methods, you can get people signed up for the free course. Then you can collect an e-mail list. 

You will need to send a fair amount of emails, but it will be a start. These emails should contain valuable content that will help attract attention. Over time, start sending letters that sell your product. 

You can post any content – news, articles, information, etc. With quality content, you will retain your students, and sooner or later, you will be able to make an offer. Yes, over time, you will receive registration requests.

2- Write the content of your course 

You should create quality content for your course using the following tips:

  • take an idea for a class;
  • research the topic and people’s needs;
  • choose the correct form of the study;
  • define the learning objectives of the content;
  • write the content itself or with the help of an AI writer.

Sometimes it is hard, but it is worth it, especially when you are motivated.

We are always afraid of the unknown, but you will know what to work on after receiving feedback from your audience. You will have the energy and understanding to use your shortcomings. If you are looking for help with writing, you can always turn to essaywriter writing service for all subjects at all levels of education. You can also utilise any of the best content generator tools that are currently available on the market.

3- Promote your course and collect feedback 

Before promoting the content, let me remind you of a few things. After you have got your audience interested in your content, you can begin the pre-sale of the course, which can launch at any time before the class starts.

Also, introduce your course content to your audience with a teaser, including visual content (preferably), course outline, offers, etc.

So, after all the preparations, you need to inform people about the course launch by sending emails.

After that, you will need to put enough effort into promoting your course to many potential customers.

You can collect good feedback, communicate with new subscribers, and attract new customers. 

To boost your online class, you should turn to specialized websites that will allow you to:

  • involve learners in the educational process with interactive content;
  • monetize and promote your course and tests with the use of marketing features;
  • get your own branded programs and conduct tests, assessments, etc.

These options are standard on the Internet, but you must choose the platform that best suits your course content and goals. 


Based on the above, you need to plan your future online course and take the necessary steps to write it before its launch. There is no success without preparation.

So, first of all, you need to find your passion and joy to share with people. It would help if you found your audience. It would be best if you found what people need the most. And see those who would pay you for it.

Before starting your course, you need to study the market trends and the aspects that affect the business. After that, you should make a grand marketing plan, manage your leads, engage with your target audience through emails, newsletters, blogs, and social media. 

By writing quality content like God and promoting it like the wolf of Wall Street, get ready to launch your exciting and helpful course.

So, by launching your course this way, you can find your niche in the market and gauge people’s interest. You don’t have to follow all the expert advice on course promotion, but with the right mindset and inspiration, you can move mountains and do much more before you even start.

About Vaishak

Vaishak S is a Content Architect at Learnyst. He creates content to help hundreds of Educators to create and sell their online courses. He has 3+ years of experience working in the E-Learning industry.

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