How to Create and Market Free Resources for Your Education Business?

This guide explores how to create valuable content, track results, and leverage your free resources to fuel the growth of your online education business.


In our digital world, the way we learn is changing. Now, it's all about easy access and learning that fits you. For those running education businesses, this change is a big chance. You can offer free stuff to add value, draw in more students, and make your brand known.

We'll show you how to do this, step by step. From figuring out who your learners are to sharing your resources and seeing how well they work.


The Importance of Free Resources in Education Business

Free resources in education are a game-changer. They open up learning to everyone, everywhere, breaking down the usual barriers. For education businesses, these freebies are a smart move. They show off your knowledge without asking for anything upfront.

This can help you lead people trying your free resources to buy your paid courses.

These resources also make your brand shine in a crowded space. They help you attract more eyes to your business. Plus, when people share, it boosts your reach and brings in more visitors.

Benefits for Both Providers and Users

The perks aren't for show. Offering resources helps you boost your sales. It also gives you insights into what your audience wants. This helps you tailor your paid offerings to fit their needs better.

This is helpful for your students, giving them the tools they need to grow and adapt for a certain exam. When they find value in your free offering, it builds trust in your brand.

As a result, paying for your course now doesn't seem so scary to your students.

Have a goal

Every project starts with a clear goal, and that's true even for free resources.

Setting Your Sights

Kick things off by pinpointing exactly what you hope to achieve. Want to get more people familiar with your brand? or Grow your email list?

Your goals need to be SMART - Specific, Measurable, Achievable, Relevant, and Time-bound. Instead of a fuzzy goal like "get more people to like us," aim for something you can measure. Something like boost engagement by 20% in six months with great weekly webinars."

Lining Up with Your Business Goals

Your educational resources should reflect what your business is all about. Let's say you're all about leading the way with your ideas. Then your resources should show off what you know and offer insights no one else does.

Choose the right resources

Know Your Audience, Inside and Out:

The foundation of any successful free resource lies in a deep understanding of your students. Consider the following:

  • What’s their style? Some folks love visuals and interactive bits, while others get more out of a deep dive into the text. Pin down what makes your audience tick.

  • Where are they starting from? Are your learners just dipping their toes in, or do they already have a bit of know-how? Tailor the depth of your content to match their experience.

  • How much time do they have? If they're always on the run, quick downloads or snappy videos might be just the thing. For those with a bit more leisure, a detailed eBook or an engaging webinar could be more appealing.

Content Creation Strategies

You've got to cover the right topics in a way that grabs and keeps your audience's attention. Let's dive into the art of crafting free resources that not only informs but also captivates your target audience.

Bridge the Gap, Don't Repeat

Resist the urge to create watered-down versions of your premium content. Instead, focus on bridging the gap between free and paid offerings.

  • Start with the Basics: Kick things off with lessons or concepts that set the stage for your paid courses. Think of it as laying down the groundwork for a house—once the foundation is solid, everything else falls into place.

  • Give Them a Sneak Peek: Through hands-on exercises or mini-projects, let learners get their hands dirty. Show what they'll gain in your full courses. It's like giving them a free sample at the ice cream shop—once they get a taste, they'll want the whole scoop.

  • Solve a Problem: Zero in on a nagging issue that your courses address and solve it with your free content. Show them you're the expert they've been looking for, ready to guide them past their biggest challenges.

Microlearning for Maximum Impact

Online learners often juggle busy schedules and limited attention spans. Here's where the power of microlearning comes in.

  • Keep it Short: Chop up your content into bite-sized pieces that learners can go through. Imagine crafting punchy videos or handy cheat sheets that extract the essence of your lessons into a few minutes or a page.

  • Make it Interactive: Spice up the learning journey with quizzes, polls, or fill-in-the-blanks. It’s about turning passive scrolling into an active quest for knowledge, keeping learners on their toes and involved.

Here's how you can create a free quiz with Learnyst (Add our Youtube Video)

Real-World Relevance and Actionable Steps

The best free resources bridge the gap between theory and practice.

  • From Theory to Reality: Use case studies and real-life examples to show how your teachings play out beyond the classroom. It's like turning the abstract into something your audience can touch, feel, and relate to, bridging the gap between "knowing" and "doing."

  • Empower with Tools: Knowledge is power, but it's action that moves mountains. Go beyond just sharing information by providing downloadable resources like templates or checklists.

Creating a Connection

Learning doesn't have to be dry and monotonous. Injecting personality and human connection can significantly enhance engagement.

  • Conversations That Inspire: Have questions that invite curiosity and debate within your resources. It’s like leaving doors open for your learners to wander through, encouraging them to explore and connect.

  • Laughter and Learning: Lighten the load with humor and eye-catching infographics. Picture breaking a lecture with a comic strip or a meme that gets the point across with a chuckle. It's about making learning a joy rather than a chore.



Optimizing for Online Consumption:

In today's mobile-centric world, ensuring your free resource displays well on all devices is paramount.

  • Think Mobile First: Make sure to optimize your content for mobile phones and tablets. It's all about catering to learners who want to dive into your material whether they're on a bus or grabbing a coffee. Make sure they get a smooth learning ride no matter the device.

  • Make Navigation a Breeze: Lay out your content with the reader in mind. Use clear headings, bullet points, and get straight to the point with your language. It's about helping learners find exactly what they need, right when they need it, without any fuss.


Marketing Your Free Resource

Creating a fantastic free educational resource is just step one. The real game begins when you start spreading the word to get it into the hands of the people who will benefit from it. Let's look at how you can get your masterpiece the attention it deserves.

Here's how you can spread the word:-

  • Content Marketing: Use your website and blog to talk up your resource. Writing articles on the topic can pull in folks searching for what you've got.

  • Social Media Magic: Get the buzz going on social media. Tailor your content to fit each platform's vibe – LinkedIn for the pros and Instagram for a younger crowd.

  • Partnerships: Team up with influencers that share your idea or are in the same industry. Their seal of approval can boost your resource's credibility and reach.

  • Social Media: Use eye-catching visuals and snappy videos to show off your resource. Platforms like Facebook and Instagram let you target your ads, so they hit the right eyes.

  • Email Marketing: Hit up your existing followers with personalized emails about your resource. Break down what it offers and why it's awesome, nudging your readers to check it out.

How to share

Landing page: The perfect spotlight for your resource. Create a landing page that makes downloading or signing up a no-brainer. You can use Learnyst's ready to use landing pages to share PDFs, eBooks, free courses and mock tests. Learnyst Sales and Marketing Hub makes it seamless to capture, qualify and convert students . From grabbing the emails to calling students who have completed your free courses you can accomplish these tasks all in one platform.


(ADD Sales and marketing hub landing page main image)


After launching your free resource into the world, the real work begins: measuring its success and figuring out your next moves. Here's a roadmap to turning those insights into growth:


Measuring Success and Next Step

Keep an Eye on the Numbers

Start by tracking these key indicators to understand how well your resource is performing:

Downloads: A high download rate means people are eager for what you're offering.

Website Traffic: More visitors to your site suggest your free resource is hitting the mark in drawing interest.

Social Buzz: Engagement on social media signals that your content is resonating and spreading.

Listen to Your Audience:

Numbers tell part of the story, but the real gold is in user feedback. Here's how to tap into it:

Surveys: Quick surveys can give you direct insights into what users think and want next.

Comment Sections: Open lines of communication where learners can share their thoughts right on your platform.

Social Media: Engage in conversations online to get a pulse on your audience's reaction.

This feedback loop helps fine-tune your offerings, ensuring they're always aligned with your audience's needs and interests.

Seize Upselling Opportunities:

Your free resources are just the appetizer; the main course is your paid offerings. Here's how to make that transition smooth and enticing:

Tease Advanced Content: Hint at deeper dives available in your paid courses to spark curiosity.

Show Off Successes: Share stories from satisfied students to showcase the tangible benefits of your full courses.

Collect Leads: Use your resource as a way to gather contact info, setting the stage for personalized marketing of your paid courses.

Free resources aren't just giveaways; they're a strategic ace for online education ventures. But remember, their power lies in the strategy behind them. By knowing who you're talking to, crafting content that hits home, and spreading the word, you set the stage for free resources to do their magic. As a result boosting your brand and turning curious minds into dedicated learners.

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