Course landing pages are the primary channel for selling your online courses. The target of Course Landing page is getting “visitors to enroll for the course”.
We had designed our first version course landing page one year again when requirements were very simple. The new features added to existing design without User interface analysis. This introduced new problems over time such as
Unrefined User interface
Important features like Teacher Bio, Student Testimonials & FAQs were not displayed
Broken Mobile responsiveness
Unhandled Errors and edge cases
Course data fetch was slow due to loading of all information at once
Course Landing Page Main Goals
We redesigned the page from ground up with 3 main goals in mind
What are the course offers and benefits?
Why does your audience need your offer now?
How do they get the offer?
The new design went through rigorous review and after 3 design iterations we have released the final design.
Key Features
The key features of the new page are
Clean design with all necessary information showcased elegantly
Mobile responsive and follows the famous Tab design pattern
The Course Landing page main focus is Course description and Teacher Bio
Teacher bio to start building trust with your learners
Clear call to action drives Learners to signup for your course
Approximately 4X faster loading time than the previous page
Option of displaying course promo video, discounts and Learners Reviews
We have beta tested with some of the teachers before releasing into mainstream and we got overwhelmingly positive response. The Course Landing page works only if you fill the page with proper sales copy.
Hope you like the new Course Landing Page and use it effectively for your online teaching portal. If you have any feedbacks please get back to us.
the e-learning industry too started concentrating on coaching app-based learning to ensure that the learners can access the course anytime anywhere.
Vaishak
Nov 2, 2020
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