Social Media Marketing

5 Effective Strategies Educators Use to Get 10x Traffic to Their Website From Social Media

Did you know that 55% of the global population, almost 4.3 billion people, use social media? Imagine if you could direct this social media traffic to your website.

Sounds too good to be true, right? But, if you use the social media marketing tips discussed in this post, you can increase your website’s social media traffic.

This post will talk about 5 effective ways to boost your website traffic through social media overnight. Here you go.

5 Effective Strategies Educators Use to Get 10x Traffic to Their Website From Social Media

If you’re a teacher, mentor, or educator, then you know how difficult it can be to get your message across to students. You spend hours preparing lessons and teaching content, but you need the right social media strategy to pay off. Fortunately for us educators out there, there are plenty of ways we can get our message across and attract new audiences—including students and parents—through social media platforms. In this article, we’ll discuss five strategies that have helped educators drive traffic to their websites using social media: creating an epic brand; interacting with your audience through Facebook groups and Twitter chats; marketing your blog on Pinterest; frequently posting on Instagram; scheduling posts in batches with social media scheduler, so they’re always on time! So let’s dive into each one!

Drive Traffic by Increasing Reach and Engagement

Any strategy that helps you increase your social media reach, engagement, and the number of (quality) followers will also help get more eyes on your posts and profile and grow brand familiarity. This should then naturally increase your social media referral traffic.

So, our first tip is to ensure you’re already following general social media best practices. From posting regularly and interacting with your followers to creating timely content with eye-catching visuals, apply the best practices that are most relevant to your brand and audience to increase your social media metrics.

Marketing Your Blog With Pinterest

Pinterest is one of the best social media platforms to market your blog. One of the many reasons why is that it has a wide variety of users and demographics, making it a good fit for most educational sites. To start on Pinterest, you must create an account and add boards about your website’s content. Next, you can start pinning your blog posts by clicking on “Pin It” above each post or using the Pin button in the upper right-hand corner when viewing any post within Pinterest itself.

Next, share those pins with others so they can be put into their own board as well; this will help increase traffic from other users who are following similar topics! This process can be done by clicking “Share” above each pin or by clicking “Share” under each post in your feed on Facebook or Twitter (if applicable) after posting it there first before sharing it with other accounts such as yours.:

Utilizing Facebook and Twitter Groups

As an educator, you are likely aware that Facebook and Twitter groups can be powerful tools for building your brand. However, many educators have yet to fully utilize these platforms as traffic drivers and resources for education.

This guide will discuss how you can use Facebook and Twitter groups to drive 10x more traffic back to your website by joining the right group(s) and interacting with other members strategically.

Become a social media expert by implementing these strategies.

You probably need to become a social media expert, but you can still become one. Many people start on social media by sharing links or photos and slowly building their following. The problem is that this method takes a long time and only sometimes works well. To get 10x traffic to your website from social media, you need to implement these strategies:

  • Become an expert at using the tools available on each platform you use – whether it’s Facebook, Twitter, or LinkedIn; learn how they function and where your audience hangs out there.
  • Do something every day on each platform – even if it’s just liking or commenting on posts by others (and make sure those comments are relevant). People love getting feedback from others who share similar interests, so don’t hesitate to provide it when needed!

Schedule Your Posts in Batches

Posting regularly is the most effective way to grow your audience on social media. If you have time each day, schedule all your posts at once so they go out as soon as possible. This will help ensure that you’re staying top-of-mind with your followers and are reaching new people who might still need to learn about you.

What are the Do’s & Don’t to Get Traffic through Social Media?

Great content draws people, no matter what format it is in. Social media may require specific formats, but your content will still anchor your ship. Here are some dos and don’ts when it comes to posting content on social media:

Dos of Social Media

  • Post Regularly – Sharing at a measured pace is always ideal. Humans are creatures of habit and will be accustomed to looking out for great content that you share on a schedule – don’t let them down!
  • Craft Original Content – Make sure that your posts align with your goals as closely as possible. Make each post count by offering solid content that is unique to you. Always put yourself in the audience’s shoes to offer them content that is great and gives your specific fans and followers something of value they can’t get anywhere else.
  • Choose a Day Just for Fun – A weekly comic strip of a humorous sketch can change the pace and match the reality of life for your readers. Who wants to be all business on Fridays, for example, right?
  • Build Relationships – Engage your users personally sometimes because it isn’t always about your posts and content. People tend to want to give feedback or criticism – you can engage them and learn from them simultaneously.
  • Use all Resources – Sites like Facebook have many tools you can use to promote your content, such as tagging. Asking users to tag a friend for various reasons (like a contest) might sound like a cliché, but it’s free, and it works!

Don’ts of Social Media

  • Blatant Promotion – Repetitive posts asking users to buy stuff aren’t going to win you any fans, nor will saying that a product is awesome make it so. Be circumspect about what you share – you risk damaging your credibility and turn your page into a negative comment fest.
  • Repeating Posts – If you don’t have anything new, look for something new. Re-posting isn’t going to win you any awards, and people have long memories, especially your real fans. When in doubt, refer to the “dos” of social media and remember – to craft original content.
  • Clickbait – It can be tempting to write extremely clickbaity titles for your social media posts to get more clicks, but this will likely only work for a short time. Once your reputation nosedives, it is unlikely to recover – at least anytime soon.
  • Mislead Your Fans – Lying or misleading your fans to create hype isn’t a two-edged sword – it’s a recipe for disaster. Your numbers may grow quickly for short periods of time, but it is almost without doubt that your reputation will tank when the truth emerges (and it always will).
  • Overshare – While it certainly is great to have a bit of fun on social media, oversharing is something you don’t want to do in a professional capacity (personally, it’s up to you, but I don’t recommend it either). Always keep in mind that your audience is very real – and very human. They will get offended or annoyed the way that you or I do.

Conclusion

The use of social media is increasing, and it will continue to do so. As a result, many brands have already incorporated social media into their marketing strategies.

However, social media marketing can be very tricky. Your entire social media strategy can only succeed if you consider a few important things.

To increase your social media traffic quickly, you need not look beyond the social media strategies mentioned above. Instead, these are nine of the most effective ways to boost your social media traffic.

Which strategies to drive social media traffic to your site do you prefer to use?

Do you know of other effective ways to increase social media traffic? If so, please feel free to share your thoughts in the comments.

About Vaishak

Vaishak S is a Content Architect at Learnyst. He creates content to help hundreds of Educators to create and sell their online courses. He has 3+ years of experience working in the E-Learning industry.

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